"Retail Edge"
A monthly sales-training series for video & CD-ROM.

BBDO Detroit
Producer: Dave Anderson
Production Designer: Paul Budgen
This is another set that we chose to build with aluminum, for maximum durability and light weight. The wood finish is cherry veneer applied to sheet aluminum.

On this set, we took advantage of new technology for the graphics panels. Both scenic units feature stretched-muslin, computerized inkjet prints.
The matte finish of the fabric totally eliminates any lighting "glare" issues common to other types of photos and logos.

On this and other recent sets, I've collaborated with the text and logo designers to provide optimized-quality computer files. When I receive files from these sources, I render them into appropriate scaling and resolution sizes that provide the best quality levels from the print vendor...