"Burned Out"

Part of a series of "closers" developed for a successful TV campaign.
Here we go again!
The effect was achieved by impregnating layers of paper, containing the printed logo, with various pyro agents. After the flames got going, we detonated a gas charge under the set for the final hurrah!.
During intial tests, we used a video camera. Good thing, too - we ended up with some slightly melted parts! By the time we began filming, the variables had been worked out...